Artificial Intelligence has become an increasingly popular tool for businesses to utilize in order to gain better insight into their customer base and data sets. AI can support analytics by providing more accurate predictions and insights than traditional analytics methods. AI can also help optimize existing processes, allowing businesses to make better decisions faster. Additionally, AI can automate mundane tasks that would otherwise require manual labor, freeing up resources for more complex analytics tasks. AI can also help identify patterns and trends in data sets that may have otherwise gone unnoticed. Ultimately, AI can provide businesses with an enhanced view of their data sets, enabling them to make more informed decisions.