New Bill Suggests Watermarking AI Content to Fight Deepfake Scams

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Jul 10, 2023
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New Bill Suggests “Watermarking” AI Content to Fight Deepfake Scams

A bipartisan group of U.S. senators has recently introduced the Content Origin Protection and Integrity from Edited and Deepfaked Media (COPIED) Act, aiming to combat the rising tide of deepfake scams, copyright infringement, and unauthorized AI training on sensitive data. This legislation is spearheaded by Democratic Senator Maria Cantwell and has garnered support across the political spectrum and from various sectors of the creative industry.

Overview of the COPIED Act

The COPIED Act calls for a standardized method for watermarking AI-generated content, ensuring that such content is embedded with metadata that cannot be removed or altered by AI tools. This measure is designed to provide transparency and protect the intellectual property rights of creators. The National Institute of Standards and Technology (NIST) would be tasked with developing the watermarking technology, which would help distinguish between genuine and AI-generated media.

The bill also addresses the issue of AI tools being trained on data without proper authorization, a concern that has been raised by many content creators and organizations. By implementing these watermarking standards, the COPIED Act aims to give creators more control over their work and ensure that they are properly compensated for its use【6†source】【7†source】【8†source】.

The Role of the COPIED Act in Thwarting Crypto Deepfake Scams

Deepfake technology has been a significant tool in crypto-related crimes, where bad actors use the likenesses of influential figures to promote fraudulent schemes. These deepfakes often mislead potential investors by falsely implying endorsements from celebrities or reputable organizations. For instance, a recent incident involved over 35 YouTube channels live-streaming the SpaceX launch using AI-generated voices and deepfakes to impersonate Elon Musk, promoting a fraudulent crypto investment scheme【6†source】【9†source】.

The COPIED Act aims to curb such malicious activities by making it easier to identify and flag AI-generated content. By embedding watermarks, the bill seeks to prevent the proliferation of deceptive material and protect unsuspecting victims from falling prey to these scams. This legislation is seen as a crucial step in mitigating the impact of deepfakes on the crypto industry and enhancing overall trust in digital media【6†source】【8†source】.

Broader Implications for AI and Content Creation

Beyond the crypto industry, the COPIED Act has significant implications for the broader field of AI and content creation. AI technologies have revolutionized various industries, from entertainment to journalism, but they also pose risks of misuse. The bill seeks to address these concerns by providing creators with tools to protect their work and ensuring that AI developments are aligned with ethical standards.

Supporters of the bill, including organizations like SAG-AFTRA and the Recording Industry Association of America (RIAA), believe that the legislation will help safeguard artists, journalists, and other content creators from unauthorized use of their work. By establishing clear guidelines and enforcement mechanisms, the COPIED Act aims to foster a more secure and fair digital ecosystem【7†source】【9†source】.

Technological and Regulatory Challenges

While the COPIED Act proposes robust measures to tackle the challenges posed by AI-generated content, it also faces several technological and regulatory hurdles. One of the primary concerns is the effectiveness of watermarking technology. Although watermarks can help identify AI-generated content, they can potentially be removed or tampered with through adversarial techniques. Therefore, continuous advancements in watermarking methods and cybersecurity will be essential to ensure the bill's success【7†source】【9†source】.

Additionally, the enforcement of the COPIED Act's provisions will require coordination between various regulatory bodies, including the Federal Trade Commission (FTC) and state attorneys general. These agencies will need to develop new frameworks to monitor compliance and address violations effectively. The collaboration between technology developers, regulatory authorities, and content creators will be crucial in implementing the bill's objectives and adapting to the evolving landscape of AI technology【7†source】【8†source】.

Industry and Public Reception

The introduction of the COPIED Act has been met with mixed reactions from various stakeholders. While many creators and organizations have expressed strong support for the bill, others have raised concerns about its potential impact on innovation and free speech. Critics argue that stringent regulations could stifle creativity and hinder the development of new AI applications.

However, proponents believe that the COPIED Act strikes a necessary balance between protecting creators' rights and promoting responsible AI usage. By establishing clear standards and providing a framework for accountability, the bill aims to create a more transparent and ethical digital environment. As the debate continues, it will be essential to consider the perspectives of all stakeholders and ensure that the legislation evolves to address emerging challenges and opportunities【7†source】【8†source】【9†source】.

Conclusion

The COPIED Act represents a significant step towards regulating AI-generated content and protecting creators from the growing threats of deepfakes and unauthorized data usage. By introducing standardized watermarking and other protective measures, the bill aims to enhance transparency, safeguard intellectual property, and foster a more secure digital landscape.

As AI technology continues to evolve, the need for effective regulation will only become more pressing. The COPIED Act provides a foundational framework for addressing these challenges and ensuring that AI developments are aligned with ethical standards and societal values. Moving forward, ongoing collaboration between lawmakers, technology developers, and content creators will be crucial in refining these regulations and adapting to the dynamic nature of the digital world.

For more detailed information and updates on the COPIED Act, you can visit [Cryptonews](https://cryptonews.com/news/new-bill-suggests-watermarking-ai-content-fight-deepfake-scams.htm), [Cointelegraph](https://cointelegraph.com/news/new-bill-suggests-thwarting-ai-copycats-deepfakes-with-watermarks), and [Tech.co](https://tech.co/news/new-law-could-ban-removing-watermarks-from-ai-content).