How is advertising so effective?
Positioning: Effective pieces of advertising often do more than entertain; they help position the brand's benefit to the target consumer and convince them of that benefit. That means being clear on the value the product offers, as well as clarifying why people should trust the product will deliver the benefit.Apr 8, 2024
Positioning: Effective pieces of advertising often do more than entertain; they help position the brand's benefit to the target consumer and convince them of that benefit. That means being clear on the value the product offers, as well as clarifying why people should trust the product will deliver the benefit.Apr 8, 2024
